Diamond jewellery has always had significance. An engagement ring represents commitment, a pendant showcases a significant milestone, and a pair of earrings are worn for decades. What has changed is the outlook of the buyer on the origin of the stones.
The lab grown diamonds Novita story is about reflecting that change in the jewellery market. Whereas previously lab grown diamonds were considered a niche option, Novita Diamonds has embraced laboratory-created jewels in its jewellery philosophy.
This Australian company was founded in 2019 and offers lab grown diamond jewellery, engagement rings and more. Its brand name Novita is reminiscent of a Latin word for new, and aptly represents a company at the forefront of a new way of thinking about diamond jewellery.
As far as buyers are concerned, it is not the origin of the diamond that is of interest. The cut, appearance, certification, design and value of the jewellery are of much greater importance. Knowing what to look for is the key to understanding what drives the market for lab-grown diamonds.
Why the Lab Grown Diamonds Novita Story Got Under Way in its Own Way
Typically jewellery companies tend to start by offering mined diamonds, before graduating to lab created diamonds. Novita Diamonds has taken an almost opposite route in its business strategy. Its focus on lab-grown diamonds has been applied across all its products. Its current product catalogue includes engagement rings and fine jewellery wedding bands, and it fits a buyer’s need for options within the jewellery budget.
The company has responded to a buyer’s desire to have more control over the investment in a piece of diamond jewellery.
Rather than paying a premium for a mined diamond, a buyer has the option to consider the cut, colour, clarity, carat, certification and settings. Each of these elements has an impact on the finished piece. The design and setting can influence the overall appearance of the ring or other jewellery.
How the Lab Grown Diamonds Novita Story Resonates with Contemporary Buyers
One factor that has assisted the rise of lab created diamonds as an appealing choice is the fact that they are real diamonds.
Diamonds produced in laboratories have the same crystal structure as mined diamonds. They can be assessed by the same criteria including colour, clarity, cut and carat weight. The Novita website provides information on laboratory-grown diamonds that are graded according to these traditional measurements. The term man made diamonds refers to the origin of the stone, but not its quality.
It is important to recognise that two diamonds of the same carat weight can possess different characteristics. The cut and clarity of the stone influences the appearance and sparkle, and therefore the value.
A Contemporary Approach to Jewellery Shopping
The lab grown diamonds Novita story is also a customer-centric one.
The traditional jewellery display is no longer sufficient in satisfying the contemporary buyer who wishes to have more say in the choice of diamond and jewellery design. Novita Diamonds offers a wide range of loose diamonds and settings, but also provides a custom design service. The use of 3D CAD visuals helps the customer to personalise the jewellery piece.
This approach is particularly important to a buyer of an engagement ring who wishes to have a unique ring that reflects their style. Whereas traditionally the customer may have settled for a particular style of ring, such as a solitaire design, the use of a customised approach allows them to select a simpler setting or combination of elements.
